Make Your Competition Irrelevant
as a #1 Best-Selling Author!


P.S. No Email List, Ad Budget, or Publishing Experience Needed
I wrote my first ever book in under 30 days.
 
And hit #1 International Best-Seller on Amazon the day it went live... 🔥 😀
Hi hi!  I'm Laura...@LaptopLaura! :) 
(or even “Miss P” like my high school students used to call me).

Now that I checked publishing a book off my bucket list, I'm shifting my focus back to my real passion ...teaching!

(Well, that and taking advantage of all the extra perks that come with being a best selling author ;)). 
copy that pops laura petersen best selling author course
It's now my goal to help other entrepreneurs of all sizes (consultants, coaches, creators, rising thought leaders, podcasters, speakers, etc.) to stand out in their industry by becoming an...  Amazon Best-Selling Author!

Let's make your competition irrelevant.
Here are just a few perks of becoming a best-selling author:
• Increased authority in your niche
 More attention and exposure for your business
• Seen the go-to expert in your industry
• Earn more sales and clients
• Book more speaking gigs
• Get invited on more podcast interviews
• ...and more!   

Would you like to have all these too?   
BUT DOES IT ONLY WORK FOR 
WRITING NERDS OR TEACHERS?
Great question! ...but the answer is "NO"! You do not have to be a nerd for writing, a teacher, or a seasoned copywriter to write a great book showing off your knowledge in your niche and hitting the best-seller list.

In fact, I've have success stories of past clients and masterclass students from college kids to CEOs! 

Lemme prove it to you...

STUDENT CASE STUDY #1
Connor Gillivan
Founder of Portlight and CMO of FreeeUp
1st-Time Author
#1 International Amazon Best-Seller
   • Category 1: Management & Leadership > Outsourcing
   • Category 2: Industries > Consulting [both U.S. & Canada]
   • Category 3: Human Resources > Outsourcing
Connor also hit the #1 spot in "Hot New Release"!
STUDENT CASE STUDY #2
Sabah Ali
College Student
1st-Time Author
#1 Amazon Best-Seller
     • Category 1: Teen & Young Adult > School & Education
     • Category 2: Teen & Young Adult > College Guides
Sabah also hit the #1 spot in "Hot New Release"!
STUDENT CASE STUDY #3
Stephen Dela Cruz (and his ghost writer Casey Fox)
CEO of Stegela Success Mastery
1st-Time Author

#1 Amazon Best-Seller
     • Category: Business Life > Ethics
Stephen also hit the #1 spot in "Hot New Release"!
STUDENT CASE STUDY #4
Nicole Zeien
College Student
1st-Time Author

#1 Hot New Release & #3 Best-Seller
     • Category: Parenting & Relationships > Adoption
She was also offered a book publishing deal from an international publisher!!! 
See see! :)

It's true that I am a former teacher and life-long nerd, but my students' success stories SHOW that you can do it too! Being a nerd is cool, but optional.
GUESS WHAT? 
Magical News...
RIGHT NOW IS THE PERFECT TIME TO PUBLISH YOUR BOOK
It is the golden age of self-publishing as an entrepreneur

Right. 

Now.

Here's why...

#1: The taboo and negative connotation around "self-publishing" has vanished. 
HUGE names are choosing to self-publish (like Pat Flynn, James Altucher, John Lee Dumas, and more!). 

This didn't use to be the case. 

In the past, only people who 'couldn't' get a publishing deal self-published and it was looked down upon [with a face like the man above! haha].

Now, thought-leaders with giant audiences see the power of publishing themselves! They keep all their I.P. rights, get bigger royalty cuts, and can move FASTER than traditional publishers.

#2: It's never been simpler.
There is a lot to research and decide when it comes to publishing a book, true (that's why I'm here to help!).

I'm not saying the entire process is 'easy' or 'super fast.'

But the fact remains that you can follow proven steps and systems to write, self-publish, market, and leverage a book...that you CAN make a best-seller...even if you don't love writing, have never done it before, or don't have a huge audience.

#3: There is still magic around books.
Saying "I'm a published author" and "I wrote the best-selling book on that topic" turns heads, drops jaws, and widens eyes. 

Even though 'anyone' can publish a book now, it still has fairy dust around it and has the power to open doors and expand opportunities. 

#4: Everyone hasn't figured it out yet.
Most business owners are "too busy" to write and publish a book, or they do not fully realize the massive opportunity in front of them. 
In fact, your competition is still spinning their wheels handing out business cards that get tossed, paying for banner ads that people ignore, and wishing for more publicity.

Now that you know there's a way to ethically get to the top of Amazon, even if you are a first-time author without a huge email list or marketing budget...

...Now is the time to strike!

...To pounce!

Pounce like a tiger on your chance to tell your story, share your experience, and stand head and shoulders above the crowd.  
THE BENEFITS ARE BEYOND WHAT YOU THINK
I want to talk with you more about how becoming a best-selling author can really help you and your business beyond just book sales.

Because the book royalty payments are not even the best part. 

If you have a business you love and want to grow for the long-term, then writing a best-selling book is a massive tool to grow your brand and business.

But...you may be feeling overwhelmed right now. My goal in the next section is to take you from stressed or confused to feeling excited and clear
Let's dive in below with my personal journey, so you can see how I discovered this magical opportunity and jumped in with both feel.
WHY YOU NEED TO BE A BEST-SELLING AUTHOR
Laura's Story
I taught high school Math and Psychology for about 5 years before taking the full leap into entrepreneurism. 

That was in 2011. 

Flash forward to the Fall of 2016... 
I'd now been grinding and working hard for 5 years as a business owner.

But I felt stuck...

I felt burned out and invisible...

I felt frustrated and embarrassed that my podcast production business (and podcast about copywriting) wasn't growing as fast as I felt like it should be...

So, in October of that year, I decided that I had enough of 'playing small' and said I'd do whatever it took to never feel like this again! I wanted clients to come TO ME instead of feeling like I was always chasing.

I decided to dive into conferences, meet-ups, and events to improve my network.

But what I found was that people would look around the room for ‘bigger’ names to jump over to while pretending to talk to me. 

That hurt.

I often tell one story that cut especially deep. I paid a lot of money (that I didn't have) to upgrade to VIP at an event because there was to be a speaker at each table at a special dinner. I thought that would be my opportunity to get valuable advice, build a relationship with a thought-leader, and really launch my business into the stratosphere!

But the speaker at my table didn't even look up when it was my turn to share. He was too busy practically making out with his girlfriend. I was so disappointed and flustered that I didn't do a good job presenting myself and everyone else at the table started giving me advice like I was a newbie. 

I felt mortified and held back tears, feeling like the money I had gambled was all a waste.

This was not me.

This was not where I should be! 

Why was I 'trying so hard' to be seen as an expert? I knew my sh*t and delivered the BEST work to my clients, but I felt like a fraud in that moment. Like a nobody. 

It also seemed like business cards were a waste of time. At these big events I was going to, people had already Googled you to see what popped up or checked out the speaker roster to see who was on there. If you were seen as someone ‘of note,' they sought you out to take a selfie, invite you on their podcast, and do business with you. 

If not, you were seen as 'a needy newbie' and generally overlooked or dismissed.

I started to notice that most all of the ‘influencers’ at these events and on the speaker roster had a book. Many even brought them along and did book signings that made people flock and fawn all over them. 

These authors looked like celebrities because of it! 

It made me realize that books were the new calling card. Business cards were quickly tossed in the trash. But people treated a book with reverence. And the author was instantly seen as an expert. Someone important. 

And those who could claim “Best-Seller”? Woah, even more so!

That fateful night of my "wasted money at the VIP dinner" did take a turn for the better than changed my life and business. 

After the painful dinner roundtable ended, we had a Q&A session with Lewis Howes and James Altucher. [pictured below!] 
I decided to go up the the mic (despite my then fear of public speaking) and ask a question to try to get something good to share on my Copy That Pops podcast. 

Maybe something would come out of this terrible evening!

My question ended up eliciting a great response from James Altucher, who I mentioned earlier as an influencer who has self-published.

He has had publishing deals with major publishers and gone it alone via Amazon. He's earned millions of dollars and started multiple businesses. He also has a hugely popular podcast and hilarious blog. 

He knows what he's talking about! 

So, in his reply to me he said that an entrepreneur who wants to stand out and grow their business should "write a book."

At that very moment he was the third person to advise writing a book in one week!

It was like the universe hit me over the head. 

Third time's a charm.

Right then and there I decided to take massive action and write a book, just like James advised! 

And I did it. 

I wrote, self-published, marketed (without an ad budget or a huge email list) my first book Copywriting for Podcasters, which hit #1 best-seller in the U.S. and Canada in the category "Podcasts & Webcasts" about 30 days later on 11/26/16.

Now, since earning the titles of ‘author’ and ‘best-seller’ myself, I have seen first-hand that other peoples' eyes widen with shock and admiration when you tell them that you are a best-selling author.


By the way, it's actually not as hard as you think. I found the (ethical) recipe for success.

It turns out that that VIP dinner was worth it in the end!

Being an author helps you stand out in your niche as the authority. Claiming the title of “best-seller” gives even more credibility and bragging rights.

It separates you from your competition. 
- Gets YOU on more stages. 
- Gets YOU invited on more podcasts. 
- Gets YOU more business.

That's what we want, right?
Yes! Yes!

Getting more business bragging rights isn't just about ego. It's about leverage to stand out from your competition and win more sales and clients.

It's just Psychology.

Because if it's between you and your competition, but YOU wrote "the book" on the subject. Who will they pick?

You. 

Sharing your knowledge in book form and hitting #1 best-seller has a direct effect on the growth of your brand and business. 

[And it wouldn't hurt to have your autographing pen on the ready! ;)]

I'll show you the way without the headache. It's easy once you know the right steps, which I teach in the Biz Book Secrets Masterclass.
Exclusive Deal Only Available Here
30% off regular price
STOP WAITING AND WISHING
Ben had it right... 

If you want to stand out from your competition, you need to do something note-worthy. So, let's hit best-seller on Amazon with a book that attracts ideal clients into your funnel!

As you know for me, in late 2016, I felt stuck. I felt like I always had to chase leads and haggle prices to get *any* client instead of hand-select only dream clients who wouldn’t question price because of the value they knew I could bring. 

But I couldn't figure out how to go from where I was to where I wanted to be...

It seemed that others in the space got tons of media coverage and first pick of clients while I got what was left over. 

No bueno!

I tried to imagine what it would look like if I were the go-to person in the podcasting and copywriting worlds!...

Right up in the ranks of John Lee Dumas, Pat Flynn, Amy Porterfield, and Cliff Ravenscraft for podcasting and Frank Kern, Joanna Wiebe, and Jay Abraham for copywriting. 

I tried to envision what it would look like if people:
   • reached out to me to interview me on their podcasts (instead of the other way around)
   • sought me out at networking events
   • asked me to speak on stage and sit at VIP tables to help others
   • wanted to hire me for my services simply because of my reputation and brand recognition as being the best.

Then it struck me! ---
If you want to be seen as amazing, you need to do something amazing. 

So, I decided to stop *wishing* things were different and took MASSIVE action.

I decided to write, publish, and hit #1 Amazon best-seller for my book. It was my first book ever. In just 30 days! ;)

I decided to make the competition irrelevant and write a best-selling book.

You can too. In 30 days, 8 weeks, 90 days...whatever timeline fits for you.
[But I'll coach you through how to do it in under 8 weeks!]

PROOF THAT WRITING A BOOK IS 
WORTH THE EFFORT
"Writing and publishing a book is a lot of work though" -- you may be thinking. And not everyone enjoys writing.

So, is it REALLY worth it??

Well, let me share some things that have happened to me, to inspire you as to what is possible for you!
Here's What's Happened to Me Since I Took Action
IN PRINT
•  Featured in Arianna Huffington's Thrive Global
•  Authored articles in both Thought Leader and Accelerant magazines
USING AUDIO
 Invited onto tons of podcast shows (too many to count!)
•  Interviewed John Lee Dumas of EOFire (twice) for my podcast
WITH VIDEO
•  Attended T.V. & film premieres and walked red carpets with idols of mine
•  Helped on set in St. Petersburg, Florida with Greg Rollett, an Emmy-Award Winning Producer, during filming of Ambitious Adventures with Caleb Maddix and Matt Maddix of Maddix Publishing
•  Helped on set in Hollywood with Brian D. Evans of Influencive
ON STAGE
•  Taught seminars on podcasting and copywriting
 Led Pat Flynn's mastermind group in San Diego during his absence (twice)
•  Spoke on stage on the Podcast Cruise (by founders of Podcast Movement!)
•  Taught a 30-minute lesson for Podcast Movement's virtual all access pass
•  Invited to be an expert speaker to the Podcast Success Summit
NETWORKING
•  Invited to become a partner at Accelerant Media Group lead by mega-influencer Brandon T. Adams of Live to Grind, Ambitious Adventures, and THINK: The Legacy of Think & Grow Rich
 Met and did a mastermind call with Kevin Harrington of Shark Tank
For me, having a teaching background, I'm not someone who naturally wants to be the super star celebrity. Instead, I love connecting with people, helping, and learning. 

That's what fuels me!

I realized through frustration at not being seen as a leader in my field, that a best selling book would help me get booked on more podcasts, invited to speak on more stages, and be featured in more articles.

And it has! 

And so much more!

Now, I want to teach you how too.
The snowball effect of this makes me feel proud, extremely confident, and more in control of my own business now being seen as a leader and not a follower!

People NOW reach out to me instead of my reaching out to them! 

It all started with the book.

...which led to making more sales, booking more high-profile clients, and leveling up the 'ole network.
AWESOME FOR YOU, LAURA!
WHAT ABOUT ME!?
LET'S BRING IT BACK TO THE IMPORTANT POINT...You.
The reason I shared this above is not to brag or preach. Rather, I wanted to show you that if you are feeling any of these...

• frustrated at not enough (traffic, leads, sales, clients, media attention, credibility)
• jealous of others getting all the 'love' online and at networking events
• embarrassed at not being as far or as successful in your business as you want to be at this point
• annoyed at the wheel spinning and 'work hard for little or no results' feeling
• discouraged at how long you've been hustling without enough to show for it
• fearful that you won't make enough to hire the help you need, buy the product or service that will make a difference, or get you in front of the right audiences for growth

...then you are just where I used to be. 

And getting a book out there with the "best-selling" bragging rights helped turn things around.

I'm not claiming that you will make a crap-ton of money from the book sales, because you don't actually need to sell that many books to get this coveted title (at least right now), if you know the recipe for Amazon Best-Selling success (which I'll gladly teach you!).

But what can come as a result of the title is more than worth it!
JUST LOOK AT SABAH ALI!
She's still in college and hit #1 Best-Seller on Amazon in two categories plus #1 Hot New Release that lead to:
• being featured on the COVER of the Iowa State Daily newspaper
• landing a big, paid internship in the summer
• going on live T.V.!


And this is JUST the beginning for her!
JUST LOOK AT CONNOR GILLIVAN!
Connor hit #1 in all three of his categories (and one in Canada too!) and is getting barraged with podcast interview invites to talk about the book, his private consulting, and his company FreeeUp
The ROI is clearly there. 

Even without tons of book sales, leveraging a best-selling book to grow your brand and current business is a smart strategy.
Okay, sweet...WHAt's the recipe then?
Glad you asked! Let's get you it too! 

If you've got a book idea, an outline, a rough draft, or a finished book and want to take it to the Best-Seller list, then keep reading...

For 1-on-1 personal coaching, I still help a *small* number of people each month because I love it and want more case studies to show off!

But still running businesses, I cannot help everyone 1-on-1, so I work with only 2 people a month privately. The current rate is $2,500 for three 45-minute consulting calls spread out over 8 weeks (designed to lay on top of the Masterclass). 

[Email info@copythatpops.com if you want more info. after purchasing the Masterclass].

But if you are ready to jump in, terrific. The timing couldn't be better.

For you, I broke down everything step-by-step in an easy-to-follow sequence of video tutorials and powerful resources inside the...
BIZ BOOK SECRETS MASTERCLASS
for Entrepreneurs, Consultants, Coaches, Creators, Thought Leaders, Podcasters, Speakers, & more!
WHAT IS IT?
What is the Masterclass, though?

Well, I recorded ALL the steps to take to hit Amazon Best-Seller in a short time frame (I map out a calendar and timeline for you to do it in 8 weeks, but you can do it faster or slower, depending on your schedule). 

Even with no email list and no marketing budget.

When I did mine, I didn't email a single person (though I did leverage other things that you can too) and didn't spend any money on paid advertising. 

Yep $0.

So if you want to send emails or run some ads, your goal is even easier to attain, once you know what to do, how to do it, and when to do it. You've got it in the bag if you follow my important steps. 

Spoiler alert...hitting #1 Amazon Best-Seller boils down to a few simple steps (aside from having a book worth reading, of course).

Inside the course, I show you nitty-gritty details of my T.R.A.C.K. Formula!

1. T = Timing of Release + Pricing Strategy
2. R = ???
3. A = Attraction-Based Marketing
4. C = Category Selection 
5. K = ???

We cover all five of these so you know exactly what to do, and in what order to do them! (What is "R" and "K"? You'll have to join the masterclass to find out! :))

What else?...

• Not sure what to write for your book's description? I cover that.
• Not sure which accounts to set up and when? I cover that.
• Not sure how to get cover art done? I cover that.
WHAT MAKES THIS COURSE DIFFERENT & BETTER?

What makes this course different than other stuff out there online is two-fold...

1. I AM ACTUALLY A TEACHER. 
(I don't just play one on the internet).

I have a Master's in Education (that's what the M.A.E.D. stands for!) and extensive experience teaching and tutoring Psychology, Math, Writing, SAT Prep, and more. 

So, I know how to explain things in great detail so you never miss a step and are never left confused or lost.... But without the time-wasting fluff. 

I don't pontificate to hear myself talk. I focus on what will move you from where you are now to your goals, as quickly and painlessly as possible.

And I LOVE answering questions to fill in gaps and make things even better, so I'll always be adding updates and replying to questions.

It's my thang.

Here is a snippet of a few reviews I got from teaching Psychology 101 with Rio Salado Community College.
2. I'VE INCLUDED REAL, LIVE COACHING VIDEOS
In addition to clean, clear lessons that break down each step, I've also included actual coaching sessions from some of my private coaching clients... 

Nicole, Stephen, Sabah, and Connor? Yep! Yep! Yep!

Why try to reinvent the wheel when you can just learn from what they did and apply it to yourself?

Watch this quick video for a fun inside look at some of those private sessions you'll be learning from...
A SNEAK PEEK AT CLIPS FROM SUCCESS STUDENT VIDEO VAULT
You get to come behind the scenes and listen like a fly on the wall to the actual questions they asked when they were in your position and the actual answer we gave them.

And any new 1-on-1 client (email for more info after you purchase the course) who agrees to have their sessions shared will be added inside to keep adding value to you. 

At no extra charge to you!
3. GET SUPPORT BEFORE, DURING, AND AFTER LAUNCH
I've created a private Facebook group. It's a community where you can...

• Ask unlimited questions
• Get valuable feedback
• Bounce ideas
• Swap resources with others on their journey to best-seller status. And me! 

Plus, when you LAUNCH your book, you have a group of like-minded biz buddies ready to support you, buy your book, leave you a review, and help spread your message.
SUPPORTIVE COMMUNITY FOR YOU!
The best part really is that we will ALL be there to support you when you go live.

Imagine what it can do to have fellow book-writing comrades ready to share your book when it's live, buy a copy during your marketing blitz, and leave you a review if they like it (but why wouldn't they!?) to help your rankings... 

Give value, get value.

Just don't go it alone.
Biz Book Secrets Masterclass
MORE INFORMATION FOR YOU
THIS MASTERCLASS IF FOR YOU IF...
...if you're sick of dreaming and ready for doing.
...if you're fed up waiting for someone to 'tap you on the shoulder.' 
...if you want to take your brand and business growth into your own hands.
...if you're done with limiting beliefs.
...if you want to do something to boost your inner confidence and outer notoriety.

After working with numerous other business owners and brand builders, I created a very special offer to help you write, self-publish, and hit best-seller with your book, then leverage it for personal and business growth.

It is specifically for entrepreneurs who are ready to do something big and meaningful and tired of waiting and debating.

So, are you ready?
WHAT'S INSIDE THE MASTERCLASS?
Biz Book Secrets Masterclass includes...
• Hacks to Self-Publish a Best-Seller
• 10 Modules of Clear Video Tutorials
• The 7 A’s of Self-Publishing Stardom
• E-Book Versus Print-book Explained
• Copy Tips for What to Write on Your Amazon Listing
• The T.R.A.C.K. Formula for Hitting Best-Seller

Plus BONUSES, which I'll tell you about in a minute...but first...
ANOTHER STUDENT SUCCESS STORY: TOM CAMP
Let me show you someone who's had a chance to go through this masterclass...

Book Topic: Music
Book Title: The Gain Changer: A Foundation To A Better Mix
Launch Date: July 17th, 2017
Bragging Rights:
• #1 Best-Seller in the U.S. (3 categories)
• #1 Best-Seller Germany (1 category)
• #1 Hot New Release in both countries too!

Tom decided to stop 'waiting' and take action to help his audience and himself. Because he followed each of the video tutorials and full strategy timeline...
- he knew exactly what to expect when preparing and uploading his book files...
- he had all the self-publishing platforms set-up and ready to go on time...
- he applied the T.R.A.C.K. Formula and hit #1 Best-Seller in both the U.S. and Germany on the day of his launch...

As a result, he grew his email list, audience of raving fans, podcast interview invites, and even had a MAJOR influencer in his industry reach out to him to partner up on a new project (he was blown away by this!).

Watch a 1 minute highlight from when I interviewed Tom just a week after his exhilarating success:
Are YOU the next success story??? :)
WHO DOES THIS MASTERCLASS WORK FOR?
Does this masterclass only work for people like Tom in the music industry? 

No way! 

I designed this course specifically for people who want to increase their brand perception and grow their business, especially online (but this works if you have a brick and mortar business too). 

Some examples of who the Biz Book Secrets Masterclass is ideal for:
• College students 
• CEOs, COOs, and CMOs 
• virtual assistants wanting more
• bloggers or vloggers
• coaches and consultants
• podcasters and public speakers
• social media marketers
• small business owners
• entrepreneurs with experience, but not as much brand recognition as they want (or deserve)
• anyone who has specialized knowledge and wants to be known in their niche

You already ARE an expert. Now, it's time to step into that roll. 

Prove it with a best-selling book!

Now, you might be thinking that you can't get started with this because you don't have time.

Here's why that's a mistake that will hold you back from success...

We all have the same 24 hours in a day, right?

Truly successful business people know how to make time for the important things. Things that will 'move the needle.'

And, if you are in business for the long-game, you're not actually interested in anything that's a quickie scheme because your ideal clients can sniff out gimmicks. Anything that some new "guru" can whip out in a couple hours ain't our game. 

Wise entrepreneurs actually WANT to take on something that proves they can deeply knowledgeable and able to commit and follow through with something meaningful.

But...I'm not a fan of wasting time, even for something important.

In fact, since I'm a trained teacher (with a Master's degree and Teaching English as a Foreign Language certification) who is ALSO a Four Hour Work Week fan type of entrepreneur...

I specifically designed this Masterclass to give you the MOST relevant information in the QUICKEST way possible so you can implement EFFICIENTLY and EFFECTIVELY to get all of the BENEFITS you want without the headaches, wheel-spinning, or stress. 

It will actually save you time. 

- And what would a few more sales of ideal clients do for your business?
- What will being a best-selling published author do for your brand? 

Procrastinating will cost you more time and money.
SO HERE'S WHAT YOU'RE GOING TO GET
BIZ BOOK SECRETS MASTERCLASS + BONUSES
• Biz Book Masterclass: Self-Publish a Best-Seller                  $6,997 value
• ???????                                                                                          ???
• ???????                                                                                          ???
• ???????                                                                                          ???
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???     
                                                                                      TOTAL:  $6,997 value
IMPLEMENTATION TOOL KIT
But I'm not stopping there. I want to help you more!

As a part of this package, you're going to get an extra tool kit...

Biz Book Secrets Implementation Tool Kit
• Self-Publishing Checklist
• Inception Copy Secrets to “Sell” Your Services and Grow Your Email List in Your Book
• Amazon Category Research Spreadsheet (Focus on Business Categories) + LIVE Recorded Videos

These tools are made to help you:
- save time from having to research and wade through junk online
- make your book more effective with readers for your end goal 
- give you a major jump start to picking the perfect categories for your book
- eliminate overwhelm with a clear calendar of what to do each week (which you can speed up or take longer with, as needed)

When I was first figuring all this stuff out, I ran into big roadblocks. 

• I didn't know how to self-publish. 
So I created the self-publishing checklist to make it easy and fast to set it all up.

• I didn't know how all the steps would and should fit together from writing, to pre-marketing, to publishing, to launching, and beyond. 
So I made a custom 8-week calendar you can steal and edit for yourself.

• I didn't know how to make my book not only a valuable teaching manual for readers but also a sneaky marketing tool to hook my ideal clients like fish for my biz! 
So I documented an effective list for you.

• I didn't know where to start researching Amazon's thousands of categories. 
So I started a research spreadsheet focusing on business categories AND recorded a video of me doing the research live, that you will learn from (like you're looking over my shoulder as I do it).


I had to spend HUNDREDS (heck, likely thousands) of hours over weeks and MONTHS to figure all this stuff out and create efficient ways to overcome the obstacles all authors face as they self-publish and go for #1 best-seller.

But I don't want you to have to recreate the wheel. 

I've already got proven plans, checklists, category research kick starters, calendars, and systems. I've got all the right tools.

And I'm just going to give them to you with this package. 

Sound cool?

When you use this tool kit, not only do you save the time and money I spent to develop it, but you also save what could be months or years of wasted time and money because you'll be doing it right the first time.

There's no trial and error period.

So, you're going to get...
SO HERE'S WHAT YOU'RE GOING TO GET
BIZ BOOK SECRETS MASTERCLASS + BONUSES
• Biz Book Masterclass: Self-Publish a Best-Seller                  $6,997 value
• Biz Book Secrets Implementation Tool Kit                            $1,997 value
• ???????                                                                                          ???
• ???????                                                                                          ???
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???     
                                                                                      TOTAL:  $8,994 value
BONUS #1
BUT WAIT...THere's MOre!
But why stop there, I thought?! I still want to help you more!

As a part of this package, you're going to get a unique opportunity to learn from past successful students WHILE they were where you are...

BONUS 1: Case Study Video Vault                   
• Casey Fox (for Stephen Dela Cruz)
• Sabah Ali
• Connor Gillivan
• Nicole Zeien
• Tom Camp's debrief, plus advice
• Future case study recordings (indefinitely!)

As a student, my FAVORITE learning tool is to see what others did and learn from that. 

For me, it makes it all more real and understandable. 

I'm a visual learner and like to see real-life case studies. 

Do you too?

When I wrote my first book and shot for the moon of best-seller status, I didn't have anyone's shoulder to look over or any case studies to analyze. I was alone in the dark! 

Haha...luckily, I pulled through to the light. But I want your journey to be easier and less creatures-in-the-night scary.

So, when you invest today, you're also going to get access to the video recordings that I did with Casey Fox (ghostwriter for Stepehen Dela Cruz), Sabah Ali, Connor Gillivan, and Nicole Zeien. 

I'm also including Tom Camp's debrief video interview we did the week after his international best-selling launch where he shares the strategies he applied and best advice for new authors.


This vault of case studies will keep growing. 

Anytime someone upgrades to private one-on-one coaching or I do a surprise hot seat in the Facebook group, we'll add the recordings into this vault for your reference.

You get unlimited access to all current and future videos.

This resource is going to make it faster and easier for you to hit best-seller. 

How?

Because you'll be able to see how others just like you did it too and hear the answers I gave them to the same questions you may have.

It'll also give you the confidence to see that if THEY can do it, YOU can do it!
SO HERE'S WHAT YOU'RE GOING TO GET
BIZ BOOK SECRETS MASTERCLASS + BONUSES
• Biz Book Masterclass: Self-Publish a Best-Seller                  $6,997 value
• Biz Book Secrets Implementation Tool Kit                            $1,997 value
• BONUS 1: Case Study Video Vault                                         $1,997 value
• ???????                                                                                          ???
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???     
                                                                                     TOTAL:  $10,991 value
BONUS #2
Can't STop, Won't STOP!
But since I hate sales, I want to add more value and make this a no-brainer.

As a part of this package, I want to eliminate "writer's block" or "I'm not sure where to start writing" from your head.

BONUS 2: Writing Workshop Helper Pack                               
• P.S.T. Method: From 'No Idea' to Outline
• Book Format Template (in Word document)
• Recommended Fonts, Dimensions, and Margins Checklist
• Transcribing, Proofreading, Editing, Formatting Help Resource List

If writing isn't your strong suit, there are ways to pull the ideas out of your head, help you organize them clearly for the reader in an awesome outline, and prepare yourself for effortless writing. 

...So I'll give you my P.S.T. Method for how to go from No Idea to Outline

There are templates to eliminate the stress around formatting for self-publishing (both the Kindle and the print versions).

...So I'll give you a downloadable template.

There are decisions I've already made (based on waaaaay too much time and deliberation over the billions of combination options) for fonts, book dimensions, margins, and more. 

...So I'll give you a checklist of my favorite recommendations.

And if you're smart like Stephen Dela Cruz, who leveraged a great ghostwriter in Casey Fox, then you'll want my list of resources for where to hire reasonably priced help for transcribing, proofreading, editing, and formatting.

...So I'll give you that list too.

My #1 goal is to clear the path for you to focus on what you uniquely bring to the table to grow your brand and business with a best-selling book.

I've already put in the hours, weeks, and months of research, trial & error, stress, and decision fatigue.

I don't benefit by forcing you to go through the same struggle.

So my reasoning with this BONUS is that if I can reduce your anxiety around shooting for a "best-writing" author so that you can focus on becoming a "best-selling" author, you will he happier before, during, and after the journey!

We want quality. No question.

But our goal is not to put out our life's most perfect work of art. Our goal is to give value in book form and apply the Biz Book Secrets Masterclass hacks to hitting best-seller, so that we can use the book as an effective multi-purpose tool for unlimited upward growth.

Taking away the stress of writing from the process with BONUS #2...
HERE'S WHAT YOU'RE GUNNA GET
BIZ BOOK SECRETS MASTERCLASS + BONUSES
• Biz Book Masterclass: Self-Publish a Best-Seller                  $6,997 value
• Biz Book Secrets Implementation Tool Kit                            $1,997 value
• BONUS 1: Case Study Video Vault                                         $1,997 value
• BONUS 2: Writing Workshop Helper Pack                             $1,297 value
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???     
                                                                                     TOTAL:  $12,288 value
BONUS #3
BUT Wait, there's more!
Oh, I'm on a BONUS frenzy! :) Let's keep going, so I can help you even more...

As a part of this package, I want to make sure you have a clear vision of what the book can do for your brand and business and targeted tactics to leverage the begeebers about of your published author status.

BONUS 3: 10-Week Marketing Masterplan
• 10-Week Marketing Checklist
• 21 Ways to Promote Your Book for $0
• Copy My Copy Email Template: Pitch Yourself onto Podcasts

We've covered a lot of benefits a book will bring.

But as you are going through the process, it is best to have a clear plan and tangible ways to make sure you leverage the book -- before, during, and after launch -- as much as possible.

The book is a means to an end as well as an end, in and over itself.

This BONUS will eliminate the guess work around how to promote and sell your book to get best-seller status and the practical ways to use it for even more benefits beyond book sales and bragging rights.

I wish I had a detailed calendar and effective tactics from Day 1! 
I'll even give you an email template you can copy word for word to pitch yourself to get on more podcasts (I'm a podcast nerd, so I know what hosts want and I eliminated the pain of having to write that from scratch for you.)

So, you are luckily than I am with this extra valuable set of resources!

Here's all that you are getting...
HERE'S WHAT YOU'RE GUNNA GET
BIZ BOOK SECRETS MASTERCLASS + BONUSES
• Biz Book Masterclass: Self-Publish a Best-Seller                  $6,997 value
• Biz Book Secrets Implementation Tool Kit                            $1,997 value
• BONUS 1: Case Study Video Vault                                         $1,997 value
• BONUS 2: Writing Workshop Helper Pack                             $1,297 value
• BONUS 3: 10-Week Marketing Masterplan                              $997 value  
• ???????                                                                                          ???   
• ???????                                                                                          ???   
• ???????                                                                                          ???     
                                                                                     TOTAL:  $13,285 value
BONUS #4 & #5
WHAT IF YOU GOT MORE THOUGH...?
This all looks amazing so far, right?

But you might be thinking, "I need some accountability and help as I do this. It's so hard to be all alone."

I totally agree.

When I wrote my book, I reached out to as many people as I could to get advice, encouragement, and new ideas. 

But I didn't find many people who were entrepreneurs like me trying to accomplish the same types of goals. 

That's why I created for you...

BONUS 4: Facebook Accountability Group
Now, this group is the same one that is open and free for anyone with goals like ours to join. So, you are welcome to join in even if you do not want this special offer today.

But, if you are a member of the Biz Book Secrets Masterclass, I personally will give top priority to answering your questions over others. 

Speaking of special treatment for Masterclass Members, let me throw in another BONUS while we're at it...

BONUS 5: I'll Buy, Review, & Social Share Your Book When Live
Here's a guaranteed first sale and first review for you! And then some!

As a Masterclass Member, I'll not only buy a copy of your book, I'll also write you an honest review, and share the heck out of your book on launch day to help you hit your best-seller goals.

Full disclosure: 
I do ask to see a 'final draft' of your book in advance if you want me prepared to promote on your launch day, so that I can make sure it lives up to quality standards. :)

I am sure it will! But I want to protect my reputation and brand for my other Masterclass Members by only promising this bonus if it's a legit, quality book and slotted under relevant categories. :) 

So excited for your launch!

Okay, with these two additional BONUSES, here's all you'RE getting...
BIZ BOOK SECRETS MASTERCLASS + BONUSES
• Biz Book Masterclass: Self-Publish a Best-Seller                  $6,997 value
• Biz Book Secrets Implementation Tool Kit                            $1,997 value
• BONUS 1: Case Study Video Vault                                         $1,997 value
• BONUS 2: Writing Workshop Helper Pack                             $1,297 value
• BONUS 3: 10-Week Marketing Masterplan                              $997 value  
• BONUS 4: Facebook Accountability Group                                Priceless
• BONUS 5: Buy, Review, & Social Share Book When Live*         Priceless   
• ???????                                                                                          ???     
                                                                                  TOTAL:  $13,285++ value

*Some rules apply so I know it’s a good quality book :)  
BONUS #6
OKAY...ONE MORE BONUS - YES!
But that's not all!!! :)

As my own exposure has grown, I want to pay it forward to my Masterclass Members. 

So, here's another enticing bonus for more free media for your biz!

BONUS 6: Wall of Fame with Linkback from CopyThatPops.com

My target audience is full of entrepreneurs. So, to help you grow your brand, make some book sales, and maybe even snag some leads for your business...

I've created a Wall of Fame that has its own menu tab! 

All traffic that runs through Copy That Pops looking for my podcast, blog articles, or information about becoming a best-selling author will stumble upon...YOU!

Just as before, I need to make sure you followed the course teachings ethically and do have a quality book. But I WANT to feature you and give you a linkback both to your book on Amazon and to your website for more SEO juice and traffic directly to you.

Here's a preview photo below:
I'm trying to eliminate all your reasons for NOT taking action. And trying to give you lots of carrots to move forward in a big way!

Are you out of excuses yet? :) 

Sweet...let's review ALLLL that you'll get when you join our Masterclass of motivated thought leaders leveraging a book to grow their brand and business....
ALL AT ONCE NOW: WHAT. YOU. GET.
BIZ BOOK SECRETS MASTERCLASS + BONUSES
• Biz Book Masterclass: Self-Publish a Best-Seller                  $6,997 value
• Biz Book Secrets Implementation Tool Kit                            $1,997 value
• BONUS 1: Case Study Video Vault                                         $1,997 value
• BONUS 2: Writing Workshop Helper Pack                             $1,297 value
• BONUS 3: 10-Week Marketing Masterplan                              $997 value  
• BONUS 4: Facebook Accountability Group                                Priceless
• BONUS 5: Buy, Review, & Social Share Book When Live*         Priceless   
• BONUS 6: Wall of Fame with Linkback*                                    Priceless    
                                                                                 TOTAL:  $13,285+++ value

*Some rules apply so I know it’s a good quality book :)  
BUT WAIT, Does It COST $13,285???
No, no. I am definitely not going to charge you $13,285 (or more!). :)

But if I DID charge you $13,285...

...And all it did was help you leverage your book and any level of best-selling status for tons of free media and closing 5 more ideal clients without haggling...would it be worth it?

...And all it did was melt away the stress around writing, get your ideas out of your head and into book form, give you a clear path to a polished and self-published live book on Amazon in under 8 weeks...would it be worth it?

...And all it did was make your marketing plan clear and exciting so you could sell enough on launch day to get best-seller status without paid ads, a big email list, or overwhelm...would it be worth it?
I HAD TWO CHOICES
So, I had two choices with this Masterclass plus bonuses. 

OPTION 1: I could go as cheap as possible and try to sell as many as possible. 
OPTION 2: I could charge a fair price that weeded out lookey-loos and dreamers

At first I wanted to go with Option 1. But there are a few problems with that. 

--> For one, I didn't want to attract get-rich-quick schemes and scammers who would just spam our Facebook community (or my email inbox!) with junky books. 

--> I also knew I couldn't really stack on the value for you and be able to keep adding new resources into the Masterclass vault if I were busy trying to sell non-stop. 

--> And have you heard the true saying of, "Those who pay, pay attention?" I've found that people I give away advice to for free or cheap rarely implement. 

But psychologically, those who make an investment are...COMMITTED. 
They are ready to get their money's worth and actually put what they learn into practice. They get results.

I realized I'd rather help fewer (but well-qualified people) than masses of half-hearted impulse buyers. I WANT to show off results from my students. So, I'd rather work with students who are serious about growth.
So, I decided to go with the second option.

That does require a slightly higher investment on your side...but in exchange for that, I can dedicate more time, energy, and resources to help guarantee your success.

So, if in under 8 weeks (or any timeframe that fits your schedule) you had a published book on Amazon with screenshots for proof of hitting best-seller and a clear path for how to leverage that for more money, authority, and exposure...

...what would it be worth to you?

How much would you pay to have a successful best-selling book and leveraging plan?

You can probably see why people pay me over $2500 for a 3 private 1-on-1 coaching calls with me to get these results...because it's not a cost -- it's an investment.

And you've already seen how it's worth $13,285.

But, you can get the Masterclass and ALL the bonuses for just $997 today.
SNEAK PEEK INSIDE
WANNA SEE INSIDE BEFORE YOU BUY?
This video will give you an insider's look!
If you're still reading, then you're committed to earning more credibility, authority, media attention, traffic, leads, and sales from a best-selling book in your niche.

You has stylz. ;) 

But now... you need abs (Amazon Best-seller Status, baby!).

What would it be worth if your best-seller status...
• Booked you 1 extra client a month? Or 5 extra clients?
• Generated more traffic and passive sales of your products?
• Got you invited to speak on the stage of top events in your industry?
• Put you at the "peer" level with other industry top-dogs and lifted you out of the masses of 'attendees' or 'fans'?

I'd say that was worth thousands of dollars. Maybe more, depending on the pricing of what you sell.

BIZ BOOK SECRETS MASTERCLASS + BONUSES
• Biz Book Masterclass: Self-Publish a Best-Seller             $6,997 value
• Biz Book Secrets Implementation Tool Kit                      $1,997 value
• BONUS 1: Case Study Video Vault                                   $1,997 value
• BONUS 2: Writing Workshop Helper Pack                        $1,297 value
• BONUS 3: 10-Week Marketing Masterplan                        $997 value  
• BONUS 4: Facebook Accountability Group                          Priceless
• BONUS 5: Buy, Review, & Social Share Book When Live*    Priceless   
• BONUS 6: Wall of Fame with Linkback*                               Priceless    
                                                                                 TOTAL: $13,285+++ value

So, all this is yours right now for just $997.
It's a great deal...right, Mitch Durfee? 
[Play this 1 minute video below for one final case study testimonial!]
What are you waiting for? :) Click on the button below now...

Let's make you an Amazon #1 Best-Seller and grow your confidence, brand, and business to new heights.
GET INSTANT ACCESS TO:
Biz Book Secrets Masterclass + BONUSES
for Entrepreneurs
Now for Only $997
LIMITED TIME!
30-Day No Questions Asked Guarantee!
P.S. - If you're skimming and just wanted to see what the offer was... for just $997, you get full access to my Biz Book Secrets Masterclass + BONUSES instantly. It's designed just for entrepreneurs, consultants, coaches, creatives, podcasters, and speakers. Those who want to become experts in their industry.

This includes crystal clear video tutorials, time-saving checklists, calendars, a private Facebook community & access to recorded case study coaching calls with success stories from people like you. Plus some new bonuses!
Copy That Pops - Biz Book Secrets Masterclass for Entrepreneurs of All Kinds