Ben had it right. If you want to stand out from your competition, you need to do something note-worthy.
We just think we can go a step further and take something worth reading (that you write) and make it also worth being written about! Kill both those birds with one stone -- or book!
For Laura, in late 2016, she felt stuck in the growth of her podcast production business. She felt like she always had to chase leads and haggle prices to get *any* client instead of hand-select only dream clients who wouldn’t question price because of the value they knew she could bring.
But she couldn't figure out how to go from where she was to where she wanted to be...
It seemed that others in the space got tons of media coverage and first pick of clients while she got what was left over. No bueno!
She tried to imagine what it would look like if she were the go-to person in the podcasting and copywriting worlds!... Right up in the ranks of John Lee Dumas, Pat Flynn, Amy Porterfield, and Cliff Ravenscraft for podcasting and Frank Kern, Joanna Wiebe, and Jay Abraham for copywriting.
She tried to envision what it would look like if people reached out to her to interview her on their podcasts (instead of the other way around), sought her out at networking events, and wanted to hire her for her services just because of her reputation and brand recognition as being the best.
Then it struck Laura! ---
If you want to be seen as amazing, you need to do something remarkable, something worth being interviewed about, something worth being written about, something worth the positive attention you seek.
So, she decided to stop *wishing* things were different and take MASSIVE action.
She decided to write, publish, and hit #1 Amazon best-seller for her book. It was Laura's first book. In just 30 days! Insane!
No mentor, no team to teach her how to do....all Laura. And tons of hours with Google.
She decided to stand out from the crowd with a book and a "best-seller" title.
✍️ You can too
Here is some proof of a few of the results:
✅ Featured in an article in Thrive Global
✅ Invited onto multiple podcast shows
✅ Asked to join a new business venture with a mega-influencer
✅ Spoke on stage for the Podcast Cruise (lead by the founders of Podcast Movement, the largest conference for podcasters in the world)
✅ Taught a mini-lesson on podcasting to a group of bright high school students
✅ Paid to teach a seminar on podcasting to an entrepreneurial mastermind group.
💲💲💲 But we don't want all this just to feed our egos, right? :) ...we need to earn more sales and attract more clients too. 💲💲💲