I taught high school Math and Psychology for about 5 years before taking the full leap into entrepreneurism.
That was in 2011.
Flash forward to the Fall of 2016...
I'd now been grinding and working hard for 5 years as a business owner.
But I felt stuck...
I felt burned out and invisible...
I felt frustrated and embarrassed that my podcast production business (and podcast about copywriting) wasn't growing as fast as I felt like it should be...
So, in October of that year, I decided that I had enough of 'playing small' and said I'd do whatever it took to never feel like this again! I wanted clients to come TO ME instead of feeling like I was always chasing.
I decided to dive into conferences, meet-ups, and events to improve my network.
But what I found was that people would look around the room for ‘bigger’ names to jump over to while pretending to talk to me.
Business cards seemed to be a complete waste of time. At these big events I was going to, people had already Googled you to see what popped up.
And if you were anyone ‘of note,' they sought you out to take a selfie, invite you on their podcast, or do business with you. If not, you were seen as 'a needy newbie' and generally overlooked or dismissed.
I started to noticed that most all of the ‘influencers’ in these events had a book. Many even brought them along and did book signings that made people flock and fawn all over them.
These authors looked like celebrities because of it!
It made me realize that books were the new calling card. Business cards were quickly tossed in the trash. But people treated a book with reverence. And the author was instantly seen as an expert. Someone important.
And those who could claim “Best-Seller”? Woah, even more so!
But the effects didn't stop 'in-person.'
If someone Googles you and sees that you wrote a book and earned a best-seller title, the positive effects continue online as well!
Since earning the ranks of ‘author’ and ‘best-seller’ myself (after taking massive action the very next month), I have seen first-hand that other peoples' eyes widen with shock and admiration when you tell them that you are a best-selling author.
By the way, most people have it wrong. It's actually not that hard. I found the (ethical) short cut.
Being an author helps you stand out in your niche as the authority. Claiming the title of “best-seller” gives even more credibility and bragging rights.
It separates you from your competition, gets YOU on more shows, gets YOU invited on more podcasts, and gets YOU more business...
That's what we want, right?